Social Media Advertising

What Is Social Media Advertising? It is a form of internet online marketing which includes posting and sharing content on the different social marketing networks in order to achieve your organization, branding, sales goals. Social Media Advertising involves activities like posting text, images, videos and any other content that drives to audience engagement or leads…More

Email Marketing best practices and mistakes to avoid

Email Marketing Best Practices Email marketing is a fabulous way to generate leads and convert prospects for any business. It’s an essential element of customer acquisition plans for companies across all industries. For any person who is in charge for maintaining the daily work of his / her company’s email marketing program, there are a…More

Personal Branding

Personalbrand.com (n.d.) has defined “Personal Branding” as: “The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact”. It…More

Travel Content Marketing- best practices examples

The best content marketing practices examples in the enclosed SlideShare presentation (find at the end of the article) are: 1) Be Intrepid (YouTube Video) Intrepid in their video, knew how to figure out their market, it is obvious that the video targeted the segment of clients who are looking for challenging, responsible travel with small…More

Inbound Marketing & Social Media

In this blog, I will briefly discuss inbound marketing and analyze how it works. In its 2nd part, I will choose 3 organizations’ websites, and analyze their use of inbound marketing techniques and methods, based on that, I’ll talk about the inbound marketing methods used by 2 of the 3 organizations. Afterwards, I’ll prepare a…More

How technology impacts consumers’ lives

In the last 15 years, internet has changed the way of how the consumers behave, and buy their needs. Nowadays the internet almost exist in every single home on this globe, the number of internet users has been increasing dramatically; while in 2005 the number of internet users around the globe was only about 1.2…More

Evidence of research of the Apple Marketing Mix 7 P’s (Place)

Place Apple Products and services can be purchased in stores, online and/or via intermediaries. We can find them in: Apple Stores Cellular 3rd part network carriers, such as Optus, Vodafone, Zain and AT&T Inc. Authorized Retailers & Wholesalers Online Apple App Store E-Commerce 3rd parties stores, like Amazon & Ebay Direct Sales Force  Apple Stores,…More